16 Best low Competition Niches for Blogging 2023

best low competition niches for blogging

If you are ready to start your blog, be aware that finding your way around the blogging industry can take time and effort, especially when caught up in crowded niches. Did you know that choosing a low-competition niche can significantly increase your chances of success?

I’m sure you are thinking, that’s great, but how do you eliminate all the noise to identify promising yet under-explored blog niches with good profit potential?

Since this is a critical first step in your blogging journey, let’s look at some of the best low competition niches for blogging. 

Key Takeaways

  • Home gardening is a profitable niche with low competition, attracting audiences looking for gardening tips and product reviews.
  • Solar technology is a trending niche in 2023, offering opportunities to provide valuable information on off-grid energy solutions and budget solar options.
  • The home exercise equipment niche has grown due to the pandemic, allowing bloggers to review products and share workout routines.
  • The self-care products industry is booming, making it an excellent niche for bloggers looking to monetize through affiliate marketing or selling merchandise.

Understanding Blog Niches

A blog niche is the primary topic or subject that your blog focuses on consistently. For example, if you write about Home Gardening and related issues often, home gardening would be your blogging niche.

The distinct type of content separates your blog from others and helps attract a precise target audience.

Understanding blog niches involves exploring the various topics you could focus on when creating content for your site. Selecting a niche where you have an interest or expertise is essential, making producing consistent and valuable content easier.

Finding low-competition niches can give bloggers an edge by allowing them to dominate their space more efficiently with high-quality posts.

While there are many niches, starting your blog with a niche that will give you a good chance of success will prevent you from making one of the common amateur blogging mistakes when just starting out.

How to Identify Low-Competition Niches for Blogging 

To identify low-competition niches for blogging, you can analyze keyword search volume and competition, leverage social media to identify niche markets, check online forums, communities, and blogs, conduct surveys or polls, and research competitors’ websites and products.

Analyzing Keyword Search Volume and Competition

Identifying a profitable niche with low competition for blogging involves critically analyzing keyword search volume and competition. Here’s what you should do:

  • Use SEO tools to measure keyword search volume. These available digital marketing platforms can provide insights into the popularity of your niche idea.
  • Consider the relevance and demand for your selected keywords, particularly those predicted to trend in 2023.
  • Evaluate the level of competition using indicators such as keyword difficulty and cost per click (CPC).
  • Remember to assess the number of blogs or websites targeting the exact keywords, which indicates the level of competition.
  • Pay attention to highly competitive and low-volume keywords; while the former has more traffic, the latter may offer better opportunities due to less competition.
  • Perform a Google search on your chosen keywords; examining the search engine results pages (SERPs) can give clues about competitiveness within your preferred niche.
  • Utilize Google Trends as it offers an in-depth look at a niche’s performance over time, helping identify potential increases or drops in interest.
  • Regularly revisit your keyword strategy; trends change rapidly, primarily online, where content is continuously published.
  • Diversify your keyword pool; don’t focus solely on high-traffic phrases, but consider long-tail variations, too.

Leveraging Social Media to Identify Niche Markets

Social media presents a treasure trove of data for identifying emerging niche markets. Platforms like Instagram, X (Twitter), and Pinterest provide real-time insights into popular topics, trends, and communities.

By monitoring hashtags and engaging in conversations on these platforms, you can discover low-competition niches with high potential for your blog. Collaboration with influencers within specific places provides valuable first-hand knowledge about the market’s demands and opportunities.

Harnessing the power of social media helps identify profitable blog niches and validates their potential for success by observing the audience’s engagement and interest level.

Checking Online Forums, Communities, and Blogs

Exploring online forums, communities, and blogs is a powerful strategy for discovering low-competition niches. These digital platforms contain invaluable insights into popular discussion topics, emerging trends, and user needs or interests.

By analyzing these sources of information closely, you can identify potential niches that still need to be oversaturated but hold promising demand for content. Using tools like Google Trends alongside this research enhances your understanding of niche popularity over time.

This comprehensive approach lets you pinpoint the most profitable niches with the least competition. 

Conducting Surveys or Polls

Surveys or polls are an effective way to gather valuable data and insights about different niches. Surveys and polls allow bloggers to understand the level of competition within specific niches and make informed decisions about which ones to pursue.

By collecting data from respondents, such as their preferences and behaviors, bloggers can identify niche opportunities with low competition and high potential for success. These survey results provide a snapshot of the popularity and demand for specific niches, helping bloggers narrow their focus and create content that resonates with their target audience.

Researching Competitors’ Websites and Products

It’s vital to research competitors’ websites and products to identify low-competition niches for blogging. This will give you insights into what is already available in the market and help you find untapped areas to focus on.

  • Examine their content: Analyze the type of content they produce, the topics they cover, and their writing style. See if you can find gaps or opportunities where you can provide unique value.
  • Study their audience: Understand their target audience and how they engage with them. Look for ways to differentiate yourself by catering to a specific niche within that audience.
  • Evaluate their monetization strategies: Check how your competitors make money from their blogs. Are they using affiliate marketing, sponsored posts, or selling digital products? Identify potential areas where you can offer something different or more valuable.
  • Assess their branding and design: Look at how your competitors present themselves visually through branding and design elements. Consider how you can stand out with your unique aesthetic.
  • Understand their SEO strategy: Use tools like SEMrush or Ahrefs to analyze your competitors’ keywords, backlinks, and search rankings. Identify keywords with good search volume but low competition to target in your content.

Top Low-Competition Niches for Bloggers

Home Gardening, Solar Technology, Home Exercise Equipment, Self Care Products, Alternative Pets, Gaming Trends, Safety and Security, Emerging Sports, Sustainable Food, and Space Exploration.

Home Gardening

Home gardening is one of the most profitable and low-competition niches for bloggers. With an increasing interest in gardening and outdoor activities, this niche offers ample opportunities for monetization through ads, affiliate programs, and sponsored content.

It’s a popular niche that attracts a wide range of audiences looking for instructional guides, tips on plant care, garden design ideas, and product reviews. Finding a targeted sub-niche within home gardening is essential to stand out in the competitive blogging market.

Whether it’s urban container gardening or organic vegetable gardens, focusing on a specific aspect can help establish your expertise and attract a dedicated audience eager to learn from you.

Solar Technology

Solar technology is a highly trending niche in 2023, offering great potential for bloggers. With specific sub-niches like off-grid energy solutions and budget solar, there are ample opportunities to explore within the solar technology niche.

This niche has been identified as one of the top low-competition niches for bloggers, making it an attractive choice for those looking to start a successful blog. Bloggers can tap into the growing interest in sustainable energy by creating content around solar technology and providing valuable information to their audience.

Home Exercise Equipment

Home exercise equipment is a popular niche for bloggers. With the COVID-19 pandemic leading to more people working out at home, the demand for fitness equipment has skyrocketed.

This niche offers numerous sub-niches, such as affordable equipment and innovative exercise gear. Whether you’re reviewing products, sharing workout routines, or providing tips on creating a home gym, there are plenty of opportunities to cater to the growing audience looking for ways to stay in shape from the comfort of their homes.

If you’re passionate about fitness and want to start a blog to help people find the right equipment and achieve their fitness goals, home exercise equipment is worth considering.

Self Care Products

The self-care industry is booming and is projected to reach a revenue value of $205.10 billion in 2023. This is a massive industry with many sub-niches and sub-sub-niches. Be careful to target one of the lesser-served sub-niches with lower competition.

This niche offers opportunities to create content related to various self-care products, including skincare, bath and body, aromatherapy, mindfulness tools, and more. As a blogger in the self-care space, you can provide tips, advice, and reviews on these products, helping your audience prioritize their well-being.

Monetizing this niche is also possible through affiliate marketing by promoting self-care products or selling your line of merchandise. By focusing on the self-care niche as a blogger, you can establish yourself as an expert within this lucrative industry and offer valuable insights to your readers.

Alternative Pets

Alternative pets, such as exotic animals, are gaining popularity among pet owners. This rising trend opens opportunities in sub-niches like exotic pet care and accessories. As more people embrace having unique pets, they will seek information on properly caring for these animals and what products they need.

Bloggers can cater to this demand by providing valuable content on feeding habits, habitat setup, health maintenance, and even training techniques for alternative pets.

By focusing on this niche within the pet industry, bloggers can attract a dedicated audience seeking specialized knowledge and recommendations for their unusual companions.

Gaming Trends

Gaming trends are an exciting and low-competition niche for bloggers. Gaming and emerging technologies, like virtual and augmented reality, offer great potential for unique content ideas, given the rise of artificial intelligence (AI).

You can explore new game releases, reviews, gaming news, esports tournaments, game development insights, and tips for improving gameplay. By catering to the growing community of gamers always looking for engaging content and recommendations on the latest games or tech innovations, you can attract a dedicated audience to your blog.

Dive into this niche to tap into its profitability while providing valuable information to fellow gaming enthusiasts.

Safety and Security

Safety and security niches are considered top low-competition niches for bloggers. With rising crime rates and increased uncertainty, people seek products and services to keep themselves and their homes safe.

This niche includes many topics, including home security hacks, intelligent security technology, personal safety tips, self-defense techniques, emergency preparedness, and more. Safety and security niches have low competition, making them attractive for bloggers who want to stand out in the crowded blogging space.

Moreover, these niches have a high potential for profitability due to the increasing demand for safety and security solutions.

Emerging Sports

Emerging sports like Padel and Formula 1 are creating exciting opportunities for bloggers. In these sub-niches, you can explore topics like social team games and the world of sports.

With their growing popularity, there is a high demand for information and insights about these emerging sports. By focusing on these niche markets, you can attract an audience that is passionate about these sports and eager to learn more.

Stay ahead of the game by providing engaging content, updates on trends, expert analysis, and coverage of significant events in Padel and Formula 1. Your blog could become a go-to resource for fans looking for valuable content in these exciting new niches!

Sustainable Food

Sustainable food is a highly profitable, low-competition niche for bloggers. This niche focuses on eco-friendly and ethical food practices, catering to the growing demand for sustainable eating worldwide.

Within this niche, bloggers can explore sub-niches such as vegan or organic food, providing valuable information and resources to their audience. Monetization opportunities in the sustainable food niche include affiliate marketing with sustainable food products and eco-friendly kitchen accessories.

With the increasing interest in sustainability and conscious consumerism, blogging about sustainable food offers immense potential for success.

Space Exploration

Space exploration is an exciting low-competition niche for bloggers. With the potential to monetize through affiliate programs, display ads, and sponsored posts, this niche offers various opportunities for profitable blogging.

Bloggers can also create digital products and online courses related to space science and astronomy, catering to the high demand for information in this field. The best part is that the space exploration niche is evergreen and unaffected by external factors, making it a reliable choice for long-term growth.

If you’re looking for a niche with little competition and immense potential, exploring the wonders of space could be your ticket to success.

Online Learning and Education

Online learning and education have become a booming niche for bloggers, especially with the global shift towards online education. As more people seek to enhance their knowledge and acquire new skills through virtual platforms, there is a growing demand for informative and engaging content.

Bloggers can capitalize on this trend by creating digital educational products or offering online teaching services.

Additionally, the marketing and online business niche presents lucrative opportunities for bloggers. With countless individuals looking to establish an online presence or improve their digital marketing strategies, bloggers can provide valuable insights through affiliate programs or information products related to digital marketing and online business.

Finding a targeted sub-niche within a broader category is crucial when diving into these competitive niches. You can stand out by conducting thorough keyword research and understanding your audience’s needs.

Digital Products

Low-competition niches open up possibilities for creating and selling digital products. For example, in the education niche, you can develop online courses or eBooks to help people learn new skills or subjects.

The home improvement and DIY niche presents opportunities to create instructional guides or affiliate with companies selling tools and supplies. In the marketing and online business niche, you can offer digital products related to digital marketing strategies or start an online business.

Combining sub-niches allows you to establish a unique blogging niche that captures your audience’s attention.

Senior Care Services

Senior care services, such as home care and meal delivery, are a highly sought-after niche due to the growing elderly population. This industry offers numerous opportunities for bloggers looking for low-competition niches.

Evaluating competitors and analyzing factors like website traffic and search engine results pages (SERPs) can help determine the potential for success in this niche. With the constant need for senior care services as the aging population increases, there is excellent potential to provide valuable content and cater to this specific audience.

Virtual Reality and Augmented Reality

Virtual reality and augmented reality technologies offer exciting opportunities for bloggers. These immersive technologies are revolutionizing the gaming industry and opening doors to virtual tours and innovative marketing strategies.

With the increasing demand for virtual and augmented reality experiences, this niche presents a unique opportunity for bloggers to establish themselves as experts in a field with low competition.

By covering topics related to these technologies, such as their applications in entertainment, education, healthcare, and more, bloggers can attract an audience interested in learning about the latest advancements.

Subscription Services

Subscription services are a vital component of the top low-competition niches for bloggers. These services charge consumers a recurring fee for access to exclusive content, products, or services.

With the rise of online business and digital platforms, subscription-based models have gained popularity for bloggers to monetize their content and provide value to their audience.

Whether it’s a subscription box service, an online course membership, or a premium newsletter, offering a subscription service can help bloggers stand out in a crowded market while providing consistent revenue streams.

Digital Health Services

Digital health services are a top low-competition niche for bloggers. These services, which include telemedicine and remote patient monitoring, have seen increased adoption during the COVID-19 pandemic.

By focusing on digital health services, bloggers can attract higher traffic and potential profit. Evaluating competition within this niche is crucial in determining its possible success, considering factors such as big industry players and available monetization resources.

Digital health services offer a lucrative opportunity for bloggers to provide valuable information and support to an audience interested in improving their health through technology.

Benefits of Focusing on Low Competition Niches

Focusing on low-competition niches has several benefits for bloggers. Firstly, it increases the chances of making money from your blog. Since there is less competition in these niches, you have a higher chance of standing out and attracting more traffic to your site.

You can earn more through advertising, sponsored posts, or affiliate marketing.

Secondly, with fewer competitors vying for attention in these niches, you have a better chance of becoming an authority and establishing yourself as a go-to resource.

This can increase opportunities for partnerships and collaborations with brands in your niche.

In addition, low-competition niches offer a faster rise in search engine rankings, ensuring your content reaches your desired audience more effectively. This advantage means establishing a strong online presence without battling numerous competitors.


In 2023, finding low-competition niches for blogging can be a game-changer for your success as a blogger. These niches offer less competition and higher profit potential. Home gardening, solar technology, home exercise equipment, self-care products, alternative pets, gaming trends, safety, and security are just some of the best niches you can explore in the coming year.

FAQ – Best Low Competition Niches For Blogging

Why is choosing a profitable blog niche with low competition important for new bloggers?

Finding a profitable niche with low competition is crucial for new bloggers because it allows them to establish themselves in a niche without facing much competition. This can lead to quicker growth, better SEO rankings, and a higher chance of monetizing the blog with affiliate programs. Plus, niches with low competition offer unique opportunities to create a blog that stands out.

How can I determine if a blogging niche has low competition?

To determine if a blogging niche has low competition, you can use SEO tools to analyze keyword difficulty, search for existing blogs, and see how many authoritative sites cover the topic. If fewer established blogs and the keywords related to that niche have a lower difficulty score, it’s likely a low-competition niche. Niche selection tools can also provide insights into the best low-competition niches.

Can I still make money online with a niche that has more competition?

While starting a profitable blog in a niche with low competition can be more accessible, many profitable niches have higher competition. The key is to find a sub-niche or a unique angle within a competitive niche. For instance, instead of a general health and wellness blog, you could focus on a sub-niche like stress management or a particular aspect of personal development. Monetize your blog with affiliate programs, ads, or digital products tailored to your chosen niche.

Are there other factors to consider when selecting a niche for my blog?

Yes, while looking for blogging niches with low competition and high profitability is essential, choosing a niche you’re passionate about is equally important. Being genuinely interested in your topic will make it easier to produce quality content consistently. Also, consider the potential to monetize the niche with affiliate links, the audience’s size, and how you can bring unique value to the niche based on your experiences and expertise.

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